Everything you notice in a cinema is a failure of detail.
A seam that catches the light from the screen. A motor you can hear under dialogue. An armrest half an inch too low, so the shoulder never quite settles and, ninety minutes in, you shift.
SEATLAB begins at the other end. We start with the last hour of a long film and work backwards through geometry, mechanism, foam and hide until there is nothing left to notice.

Four chairs. One standard.
02Continuum
Low-profile modular seating for immersive spaces — a refined presence that keeps the room, and the sound field, uninterrupted.
03Monolith
Volume, quietly handled. Deep seats and generous width — the comfort behind every great screening.
04Muse
Masterfully tailored in signature Paul Smith textiles, where bold colour and exacting craftsmanship converge.
Any arrangement the room will take.
Straight, curved or separated; seats, armrests and consoles in standard and custom widths.
Specified from the hand, not the screen.
Leathers, textiles, timbers and metals shipped as physical samples before a single panel is cut.
If it can be drawn, it can be built.
The chair begins as a drawing of your room — widths, sightlines and finishes to suit it exactly.
- Semi-aniline hide
- Matte suede
- Paul Smith textile
- Walnut
- Nubuck
- Alcantara
- Fumed oak
- Brushed brass
- Bouclé
- Mohair velvet
- Semi-aniline hide
- Matte suede
- Paul Smith textile
- Walnut
- Nubuck
- Alcantara
- Fumed oak
- Brushed brass
- Bouclé
- Mohair velvet
Start with the room.
Send the drawings, the seat count and the screen size. We will come back with a seating plan, a sample set and a specification.


